‘Twix Doppelgamer’

November 19th is set to be one of the biggest days in gaming. But there’s a problem. Social is full of gamers planning how to get out of life commitments to play uninterrupted. TWIX believe two is more than one, so we gave gamers the chance to win their very own Doppelgämer – a professional body double to take care of real life, while they get maximum enjoyment out of release day.

We launched the Twix Doppelgämer service with a film introducing the service, before creators from different corners of culture put their professional lookalikes to work by getting them out of everyday commitments. And by showing up across the social, creator and gaming spaces where gamers already spend their time, Twix gave fans the ultimate way to escape real life and get back to what really matters –  release day.