‘Christmas made just right’

At Christmas, we all feel the pressure to get everything just right. But the best Christmases aren’t picture perfect. They’re personal. So this year, we turned to a family who know a thing or two about getting things just right, Goldilocks and the Three Bears for a modern audience. Because just like the bears, we all have our own idea of what’s just right. And with Morrisons’ Market Street colleagues making and preparing food just the way people like it, it felt like the perfect story to bring to life.

Every detail of the campaign has been designed to get people talking. It started with mysterious paw prints and unexpected sightings appearing across the country, sparking a week of speculation. Then the Bears took over. Social feeds. Streets. Morrisons stores. Everywhere you looked, the story got a little bigger, turning a Christmas campaign into something people could discover, follow and be part of.

Featured on:

Selected recognition:

Campaign ‘Ad Of The Day’ / David Reviews ‘Pick Of The Day’ / Shots ‘Ad Of The Day’