‘Camera Rolls’

Our camera rolls tell stories of all our best nights out. But we noticed something. No matter where the night starts, who you’re with, or what it entails. All the best nights end in the same place…. McDonald’s. So, we turned fans’ real camera rolls into our national campaign, to celebrate the ubiquity of the McDonald’s brand the authentic role it plays in all of our lives.

Camera rolls were crowdsourced from across the world, showcasing how the McDonald’s brand shows up authentically in all our nights. From bowling nights, to party nights, and even wedding nights. We launched the campaign during one of the UK’s most high profile nights of the year, the Brit Awards. Showing how even our famous fans end their nights at McDonald’s.

Featured on:

Selected recognition:

 Luerzer’s Archive ‘Pick of the week’ / Campaign ‘Ad of the day’ / Ad Age ‘Editors Pick’  / Ad Week ‘Ad of the day’ / The Drum ‘Pick of the day’ / Creative Review ‘Pick Of The Day’ / Little Black Book ‘Ad of the day’ / Featured on ‘Its Nice That’