There aren’t many brands that can put out a series of posters advertising its product without a single image nor logo nor mere mention of the company name, and still be recognisable. We collaborated with renowned designer David Schwen to create a series of time-relevant posters that depict ingredient combinations so iconic, viewers know exactly what they’re looking at.
No logo, no branding, no question.
‘Brave for a brand this big, but it works’
– It’s Nice That
Featured on:
Selected recognition:
3x Cannes Lions ‘Silver’ / 2x One Show ‘Silver’, 4x One Show ‘Merit’ / D&AD ‘Shortlist’ / Andy Awards ‘Shortlist’ / 3x LIA ‘Silver’, 6x LIA Bronze’ / Creative Circle ‘Shortlist’ / Campaign ‘#2 OOH of 2020’ / Gerety Awards ‘Silver’, Gerety Awards ‘Shortlist’ / 2x Drum Design Awards ‘Winner’ / Design Week Awards ‘Winner’, Design Week Awards ‘Highly Commended’ / 2x Comm Arts Awards ‘Winner’ / Luerzer’s Archive ‘Pick of the week’ / Campaign ‘Ad of the day’ / Ad Age ‘Editors Pick’ / Ad Week ‘Ad of the day’ / The Drum ‘Pick of the day’ / Creative Review ‘Pick Of The Day’ / Little Black Book ‘Ad of the day’ / Featured on ‘Its Nice That’
Client:
McDonald’s
Agency:
Leo UK
CCO: Chaka Sobhani
ECD: Mark Elwood
CD: James Millers, Andrew Long
Creative Team: James Millers, Andrew Long
Creative Director of Design: Dave Allen
Designer: Sam Kallen
Illustrator: Sam Kallen, James Millers