‘McDonald’s CARDS’

McDonald’s has always been a brand people collect – moments, memories, rituals. But right now, collecting isn’t just nostalgic, it’s cultural currency fuelled by a generation that are turning everyday objects into artefacts worth chasing, sharing, and showing off. So we leaned into that behaviour by turning the world’s most beloved McDonald’s memories into a collectible trading card game.

‘A McDonald’s TCG is here!’

– Kotaku

We launched CARDS with a campaign rooted in collector culture and fuelled by pure nostalgia – tapping into the rituals, language, and obsession that define modern collecting. From underground card shows to pack pulls, from Ace Grading slabs to full-art showcases, from blink-and-you-miss-it casher cards to a digital companion experience showcasing the lore behind every card. Every detail was built to feel authentic, not advertised.

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Selected recognition:

The Drum ‘Campaign of the week’ / Creative Salon ‘Work of the week’ / Ad Age ‘Editors Pick’ / Campaign ‘Ad Of The Day’ / Famous Campaigns ‘Ad of the day’ / The Drum ‘Ad of the day’ / David Reviews ‘Pick of the day’